From stalled to ~4× monthly views
A US crypto educator was uploading 3–4 videos a week with little to show for it. Strategic SEO, content planning and data-driven optimization took his channel from 19.1K to 75.4K views a month.
Get similar results View the live channel ↗Consistent, but invisible
Billy McKinley is a US-based trader and creator behind BTM Crypto News Network, a channel on cryptocurrency, online earning strategies and investment education. He published 3–4 videos a week and hosted regular live sessions.
Despite the consistency and quality, views were low, reach was limited and subscriber growth had nearly stalled. The problem wasn’t his content. It was the strategy behind it.
| Channel | BTM Crypto News Network |
| Location | United States |
| Uploads | 3–4 videos / week |
| Starting subscribers | ~5,545 |
| Starting monthly views | ~19.1K |
| Collaboration start | Early 2024 |
What was holding the channel back
Zero SEO strategy
Videos had TubeBuddy SEO scores as low as 5/100. Titles, descriptions and tags weren’t optimized for search, so discoverability was nearly impossible.
Limited audience reach
Despite 3–4 uploads a week, most views came from existing subscribers rather than new discovery.
Stagnant view counts
Individual videos averaged 288–913 views. Good content, but no strategy to put it in front of the right audience.
Weak watch time
Retention and watch time were below optimal, so YouTube’s algorithm limited organic distribution.
No keyword research
Topics were chosen without data. High-volume, low-competition crypto keywords were untapped.
No growth roadmap
No long-term plan. Each video existed in isolation without a cohesive growth framework.
The numbers don’t lie
| Metric | Before | After |
|---|---|---|
| Monthly views | 19.1K – 28.1K | 75.4K |
| Subscribers | ~5,545 | 11,188 |
| Watch time (hrs / month) | 1.4K | 1.9K |
| Estimated revenue | ~$47 / month | $121 / month (+157%) |
| Average SEO score | 5–10 / 100 | 90–100 / 100 |
A 6-part growth system
A repeatable process: data first, then execution, then weekly refinement.
Channel audit and competitor research
- Full audit to find performance gaps
- Analyzed top crypto channels for content opportunities
- Identified weaknesses in SEO, structure and visibility
- Found untapped keyword opportunities
Keyword research and SEO
- Researched high-volume, low-competition keywords weekly
- Optimized titles, descriptions and tags for every video
- Lifted SEO scores from 5–10 up to 90–100
- Aligned content with real search intent
Weekly content planning
- Weekly plans built around trending crypto topics
- Structured guidelines for video production
- Content calendars aligned with market events
- Balanced evergreen and trending content
Performance monitoring
- Tracked CTR, watch time and retention weekly
- Refined strategy continuously from analytics
- Improved thumbnail strategy to raise click-through
- Supported monetization and channel management
Social promotion and backlinks
- Promoted videos across social platforms
- Built backlinks from social profiles to boost authority
- Increased Google Search visibility with off-platform signals
- Created a multi-channel traffic funnel
Evergreen content that keeps ranking
- Structured content to rank long-term, not just spike
- Optimized for trending and evergreen search queries
- Videos keep earning views months after publishing
- Built a compounding library that grows traffic
Videos that kept growing
Views at upload vs. 6–12 months after SEO optimization (2024–2025). A sample of the channel’s videos.
| Video topic | Before (at upload) | After (6–12 mo) | Growth |
|---|---|---|---|
| Kaspa / HODL strategy | 288 | 2,700 | 9.4× |
| NVIDIA GPU / crypto mining | 444 | 2,860 | 6.4× |
| Bitcoin this week | 379 | 2,810 | 7.4× |
| Kaspa price prediction | 418 | 2,850 | 6.8× |
| Solana / DeFi activity | 913 | 3,300 | 3.6× |
| Elon Musk / Kaspa vs Doge | 228 | 1,420 | 6.2× |
| HODL / Kaspa ATH | 401 | 1,570 | 3.9× |
Example: the “BPS Rust Upgrade” video went from 434 to 2,860 views (6.6×) after optimization, verified in TubeBuddy Videolytics (see the proof below). Channel views grew from 164K to 181K during the same period.
From invisible to ranking
Most videos started with TubeBuddy SEO scores of 5–10 out of 100. After full optimization, scores consistently reached 90–100.
Search is doing the work
How viewers find the Shorts (last 28 days)
Over a quarter of Shorts views come straight from YouTube search, a direct result of keyword-optimized titles and descriptions.
Straight from YouTube Studio and TubeBuddy
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How the collaboration evolved
Full channel audit
Analyzed every existing video, the channel structure, SEO gaps and the competitor landscape, then mapped the biggest growth opportunities.
SEO overhaul begins
Started optimizing existing titles, descriptions and tags. Introduced a keyword research workflow and weekly content plans.
Views start climbing
Individual videos moved from the 288–913 range to 1.4K–3.3K. Monthly channel views grew from 19K to 28K and beyond.
Revenue grows with views
Estimated monthly revenue grew from about $47 to $121+ as view growth compounded.
~4× growth milestone
Monthly views reached 75,400, nearly 4× the 19.1K starting point, and subscribers crossed 10,000.
Continued partnership
Billy still comes back for content strategy, keyword research and video optimization. The growth continues.
What was included
- YouTube channel audit
- SEO keyword research
- Video SEO optimization
- Weekly content planning
- Competitor analysis
- Content strategy development
- CTR and thumbnail strategy
- Performance analytics review
What makes this approach different
Most YouTube “growth services” focus on a single tactic. This approach combines proven systems that compound over time.
Strategy before action
Every move is data-driven. Keyword research, competitor analysis and analytics guide each decision before a single video is uploaded.
Multi-platform traffic
YouTube SEO alone isn’t enough. Social promotion and backlinks bring external signals that help videos rank faster on YouTube and Google.
Long-term results
Properly ranked videos keep earning views for months and years. It’s a compounding content asset, not a short-term spike.
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