Case study · YouTube Growth + Paid Ads · Coaching

11 subscribers to 4,320+ in 6 months

A full YouTube growth system for a high-ticket business coach: from near zero to a monetization-eligible channel with 339K+ views, and paid ads running at $0.03 per view.

ClientAndy Anderson, Relentless Education

NicheHigh-ticket coaching

TimelineJan – Jul 2025

ServicesYouTube SEO · Strategy · Ads

The problem

A powerful coach, invisible online

Andy Anderson raised $500K+ at age 24 and scaled an 18-location gym chain. He is now a high-ticket business coach, yet his YouTube channel sat at just 11 subscribers: no content strategy, no optimization, no plan.

There was no professional bio, no proper layout, no SEO and no consistent publishing. Despite his authority, he was invisible to his ideal clients: coaches and entrepreneurs ready to scale.

His goal: a YouTube-powered client acquisition system for his coaching brand, Relentless Education, and later paid ads to speed up audience growth.

The approach

A 3-phase YouTube growth system

Phase 1 · Month 1

Channel setup and professional optimization

Rewrote the bio, description and layout to position Andy as a high-ticket business coach. Built a channel trailer, cleaned up branding and set up SEO-optimized metadata across existing content.

Bio and layoutChannel trailerBrandingSEO metadata

Phase 2 · Months 1–3

Content strategy and publishing cadence

A consistent system of long-form podcast episodes, Shorts and guest interviews. Every upload optimized: titles, tags, thumbnails, descriptions, chapters and cards. Viral opportunities found through topic research and demand signals.

PodcastsShortsGuest interviewsAlgorithm optimization

Phase 3 · Months 3–6

Multi-campaign YouTube Ads

Geo-segmented campaigns targeting the USA, Australia, Canada and the UK, with episode-specific campaigns, audience-match targeting and email-list retargeting. Premium English-speaking reach at minimal cost per view.

Geo-targetingEpisode campaignsAudience matchList retargeting

SEO optimization

Video SEO: 20 to 80

20Before

→

80After

The same video with an optimized title, description, tags and chapters. Every video, podcast episode and Short got keyword-rich titles, descriptions, tags, chapters and cards, with titles rewritten to match search intent.

**vidIQ SEO score, same video**Before: 20/100. After: 80/100.

Organic channel growth

Before vs. after

Before · Jan 202511subscribers167views in the month · 17.1 watch hours · 5 videos at launch

After · Jul 20254,320+393×subscribers339K+total channel views

4,320+SubscribersUp from 11 by July 2025

339K+Total channel viewsAll-time

42.1KWatch hoursTotal earned

98VideosPublished in the period

Top episode performance

Individual video results

Views

360 Gets Raw

26.1K1.2K watch hrs · +33 subs

Views

Taylor Cavanaugh

25.0K757 watch hrs · +45 subs

Views

Daniele Hage

18.1K1.2K watch hrs · +41 subs

The viral moment

One video that changed everything

“The $170 Million Dollar Man: Grant Mayo Exposes the Brutal Truth About Business” became the channel’s breakout video.

52K+Views

17.8KUnique viewers

+793New subscribers

20:15Average view duration

Where the views came from (9.1K watch hours in total)

Multi-campaign paid ads breakdown

2.71MTotal impressions

138KPaid video views

$0.03Average CPV

4,470Ad clicks to content

Top campaigns by views

Intl · Ep 4 Grant Mayo39,329

AUS · Ep 3 Daniele Hage9,624

Audience geography (share of views)

United States61.1%

Canada7.5%

Australia5.3%

United Kingdom2.5%

Average session view duration: 22–23 minutes per viewer across all geo segments.

Verified proof

Straight from YouTube and Google Ads

Screenshots from Andy’s channel, YouTube Studio and the Google Ads dashboard. You can also check the live channel ↗

Tap a screenshot to zoom in, then swipe sideways. Tap again to zoom out.

**Before: 11 subscribers**Andy Anderson’s channel, January 2025.

**After: 4.32K subscribers, 98 videos**The same channel with a rebuilt banner, bio and layout, July 2025.

**January 2025: 167 views, 17.1 watch hours**YouTube Studio, channel analytics for the starting month. +7 subscribers.

**Best 28 days: 50,737 views, 1.9K watch hours**29 Jan – 25 Feb 2025, more than 999% up on the previous period. +328 subscribers.

**Still growing: 33,918 views in 28 days**26 Jul – 22 Aug 2025: 8.7K watch hours and +815 subscribers.

**Grant Mayo episode: 9.1K watch hours, 20:15 average view duration**YouTube Studio engagement analytics since the video was published.

**Google Ads: 2.71M impressions, 138K views, $0.03 average CPV**All campaigns combined. 4.47K clicks.

In the client’s words

“I started with 11 subscribers and no plan. Within 6 months, we had over 4,300 subscribers, a viral video with 52,000+ views, YouTube ads running at $0.03 per view, and a channel my ideal clients actually discover me through. This wasn’t luck. It was a system built from day one.”Andy Anderson · Relentless Education · High-ticket business coach · Australia

What made this work

The system behind the numbers

Channel foundation first: professional bio, layout, branding and SEO before any ad spend
A consistent publishing cadence: long-form podcasts, guest episodes and Shorts in parallel
Every video optimized for YouTube’s algorithm from day one: titles, tags, thumbnails, chapters
Paid ads introduced only after organic momentum was established, amplifying what already worked
Geo-targeted campaigns reaching premium English-speaking coaching audiences at $0.03 CPV
Ongoing monthly optimization: tracking analytics, adjusting strategy, improving performance

Want results like this for your channel?

We help coaches and founders build YouTube growth systems: organic SEO combined with paid ads, just like Andy’s. Send us your channel and we’ll audit it for free.

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